Pak showcases products at China international trade show

Pakistan Pavilion showcased shoes and leather products at Guangzhou Convention and Exhibition Centre, Pazhou Island, China in collaboration with the Trade Development Authority of Pakistan.

Pakistan Pavilion managed to get good business to the tune of $10 million, while a good number of inquiries worth millions of dollars are also in the pipeline for finalisation.

The international event started from June 1-3 where 24 stalls were accommodated in Pakistan Pavilion, which displayed various kinds of finest quality leather.

A large number of foreign buyers/visitors from different countries such as Japan, Hongkong, Taiwan, Italy, Malaysia, Turkey, Germany, Korea, Spain, Brazil, Thailand, Vietnam, USA, Sweden, Denmark etc visited Pakistan Pavilion to see the finest exposition of finished leather of all sorts and products and held result-oriented discussions during the fair with foreign buyers/customers and other interested parties.

Talking to Daily Times Dr Naeem Khan Commercial Counsellor, embassy of Pakistan, Beijing and Iftikhar Anjum Consul General, Consulate General of Pakistan Chengdu, China said market trend the Peoples Republic of China has become a potential business avenue and a big market place for Pakistani leather for shoes, garments and other products.

“Pakistan Tanners Associ-ation (PTA) member exporters concluded bilateral trade contracts with a number of foreign buyers interested in quality products of Pakistan,” said former chairman PTA Agha Saiddain.

He said these transactions yielded a good deal of foreign exchange business establishing conducive bilateral business relation in the ultimate national market.

The overall feelings of Chinese buyers were that prices of Pakistan leather have jumped to the level where it is no longer viable for their factories. Keeping in mind the latest change in buyers’ mindset, Pakistani exporters might bring their prices down to retain their market share in China.

In order to make Pakistan’s participation more result-oriented in the future, it is imperative to begin massive marketing/publicity for Pakistan’s participation well before schedule—preferably 2 months before the commencement of the fair through the Pakistan embassy, Beijing—or Consulate General of Pakistan in Shanghai and Guangzhou “should invite potential buyers based in China to visit Pakistani stands during the fair for business dealing,” he added.

Dr Naeem Khan and Mohammad Iftikhar Anjum at the Pakistan Pavilion during the fair met with the exhibitors concerned and appreciated the presentation of products/leather articles to catch the potential customers and buyers.

The Commercial Counsellor as well as Consul General offered their full support to PTA’s members in all kinds of trade activities with the Chinese counterparts for the supreme interest of promoting country’s exports. At the conclusion of the fair, almost all the member participants of Pakistan Pavilion showed their willingness for participation in the next event of this fair to be held in 2012 under the aegis of Pakistan Pavilion which will be organised by PTA with the financial assistance of TDAP.

Daily Times – Leading News Resource of Pakistan – China international trade show


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